The Ultimate Guide to Creating and Selling Online Courses on Whop in 2025
Table of Contents
- Introduction
- Why Choose Whop for Your Online Course
- Getting Started on Whop: Quick Setup Guide
- Creating Your First Course on Whop
- 6 Pro Tips for Creating Successful Whop Courses
- Marketing Your Whop Course Effectively
- Conclusion
Introduction
The e-learning industry is experiencing explosive growth, with projections showing the global market reaching a staggering $325 billion by the end of 2025. This unprecedented expansion has created incredible opportunities for knowledge entrepreneurs in virtually every niche imaginable.
Gone are the days when online courses were limited to coding tutorials and academic subjects. Today, you can teach practically anything—from sports betting strategies to specialized crafts, personal finance to fitness routines. If you have expertise or experience worth sharing, there's likely an audience eager to learn from you.
Enter Whop—the all-in-one platform that's revolutionizing how creators build, market, and sell online courses. Whether you're a seasoned instructor or just starting out, Whop offers the tools you need to transform your knowledge into a profitable digital product.
In this comprehensive guide, we'll walk you through everything you need to know about creating and selling courses on Whop. We'll cover platform benefits, step-by-step course creation, pricing strategies, marketing tips, and expert advice to help your course stand out in the competitive e-learning marketplace.
Let's dive in and discover how you can tap into the booming online education market with Whop!
Why Choose Whop for Your Online Course
If you're looking to enter the online course market (which is definitely a smart move!), Whop stands out as an exceptional platform for several compelling reasons.
The most significant advantage? Whop offers an all-in-one ecosystem where you can create, sell, and manage your courses in one place. This streamlined approach is perfect for building passive income streams—the less administrative work required, the more time you can devote to creating valuable content and growing your business.
Key Benefits of Choosing Whop:
- Quick, Free Setup: Creating your Whop account and setting up your first product takes just minutes, with zero upfront costs.
- Competitive Pricing Structure: Whop's fee starts at just 3%, meaning you keep up to $97 of every $100 sale you make.
- Unlimited Creation Potential: Build as many courses and digital products as you want with no hidden charges or restrictions.
- User-Friendly Course Builder: The intuitive, browser-based course creation tool requires no technical expertise.
- Flexible Content Options: Add videos, images, text, attachments, quizzes, and knowledge checks to create engaging learning experiences.
- Versatile Monetization: Choose from multiple pricing models including one-time purchases, subscriptions, bundles, or free offerings.
- Comprehensive Analytics: Track student progress and course performance to continuously improve your offerings.
With these advantages and more, Whop has positioned itself as the premier platform for knowledge entrepreneurs looking to create and sell high-quality online courses.
Getting Started on Whop: Quick Setup Guide
Setting up your Whop account and preparing to launch your first course is remarkably straightforward. From initial signup to being ready for course creation, the entire process typically takes less than five minutes.
Step-by-Step Account Setup:
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Visit Whop's Website: Navigate to Whop's homepage in your preferred browser.
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Sign Up: Click the blue "Sign Up" button located in the bottom left corner of the screen.
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Create Your Account: Select the orange "Create an account" link at the bottom of the sign-in dialog box.
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Verify Your Email: Enter your email address to receive a confirmation code, then enter the code when prompted.
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Name Your Whop: Choose a name and headline for your Whop store (don't worry, you can change these later).
After completing these steps, Whop will configure your account and welcome you with a celebratory animation. You'll then see a helpful to-do list that guides you through additional setup tasks such as:
- Adding your logo
- Selecting appropriate categories
- Uploading gallery images
- Setting up Whop Payments to receive funds from sales
This interactive checklist will remain accessible until you've completed all the recommended steps, allowing you to customize your Whop store at your own pace.
Creating Your First Course on Whop
Now that your Whop account is set up, it's time to dive into course creation. Whop's intuitive course builder makes developing professional-quality educational content remarkably simple, even if you have no prior experience.
The 5-Step Course Creation Process:
1. Add the Courses App to Your Whop
- Navigate to the "Your apps" section in the top left corner of your dashboard.
- Click the button with squares and a plus sign to add a new app.
- Select the "Courses" app from the available options.
- Choose whether to make your course visible immediately or keep it as a draft (recommended for courses that will take time to complete).
Pro Tip: Each course requires its own Courses app. For better organization, rename each app to match the corresponding course title by clicking the settings icon.
2. Set Up Your Course Framework
- Click "Begin setup" when prompted.
- Enter a compelling course name and concise tagline (both can be edited later).
- Add a detailed description explaining what students will learn and the value they'll receive.
- Upload a high-quality course thumbnail image to attract potential students.
3. Create Your First Lesson
Whop offers several lesson types to accommodate different teaching styles:
- Multimedia Lessons: Combine videos, attachments, and rich text in one comprehensive lesson.
- Video Lessons: Upload video files (.mp4, .mov, .mpeg, or .webm) directly to the platform.
- Text Lessons: Create detailed written content with formatting options like headings, lists, images, and more.
- Quiz Lessons: Develop multiple-choice questions to test student understanding.
- Knowledge Checks: Create interactive assessments with customizable passing requirements.
You can also implement drip feeding to control when specific lessons become available to students after purchase.
4. Develop Your Complete Course Structure
Build out your full curriculum by adding more lessons and organizing them into chapters if needed. Whop's flexible course builder accommodates various educational formats, including:
- Comprehensive multi-week courses
- Quick micro-courses on specific skills
- Step-by-step tutorials
- Self-improvement programs
- Creative and artistic instruction
- Fitness and wellness routines
The platform adapts to virtually any topic that can be taught in a structured format.
5. Utilize Analytics for Continuous Improvement
Once your course is published, Whop provides detailed analytics to help you track performance:
- Monitor individual student progress
- Identify which lessons receive the most engagement
- Pinpoint where students might be struggling
- Gather insights to improve future course iterations
These analytics empower you to refine your content and teaching approach over time.
6 Pro Tips for Creating Successful Whop Courses
Creating a course is one thing—creating a successful, profitable course requires additional strategy. These proven tips will help you develop courses that attract students and generate sustainable income.
1. Choose High-Demand Topics
While passion projects have their place, courses designed for profitability should focus on topics with proven market demand. On Whop, particularly successful niches include:
- Affiliate marketing strategies
- Social media growth tactics
- Cryptocurrency education
- Sports betting systems
- Fitness and wellness programs
- Reselling techniques
- E-commerce fundamentals
- Personal finance management
The ideal course topic sits at the intersection of your expertise and market demand. Don't have deep personal experience? Consider researching extensively and compiling valuable information from multiple sources into a comprehensive resource—this curation itself provides significant value.
2. Incorporate Strong Personal Branding
Generic courses are everywhere, including pre-made PLR (Private Label Rights) content that lacks personality and engagement. Stand out by infusing your unique perspective throughout your materials:
- Include your logo on all documents and videos
- Record personalized video lectures
- Create custom graphics and illustrations
- Share personal stories and case studies
- Maintain a conversational, accessible writing style
Even when covering complex topics traditionally presented academically, keep your content approachable and engaging. Emphasize your personal experience and expertise—students are often paying to learn your specific approach and insights.
3. Implement Strategic Pricing
Pricing online courses effectively requires balancing perceived value with market expectations:
- Premium Courses: Comprehensive programs by recognized experts can command hundreds or thousands of dollars.
- Mid-Range Courses: Well-developed courses on specific skills typically range from $50-$200.
- Entry-Level Courses: Short, focused tutorials or introductory content often sell for $10-$50.
Consider subscription models for longer courses or if you plan to develop multiple related courses. With Whop's drip-feeding feature, you can ensure subscribers commit to a minimum duration (and payment amount) to access all content.
When determining your price point, ask yourself what you would reasonably pay as a student, balancing fair compensation for your knowledge with accessible pricing for your target audience.
4. Regularly Update Your Content
Abandoned or outdated courses quickly lose value and trust. Commit to regular updates to maintain relevance and demonstrate ongoing support:
- Schedule quarterly content reviews
- Announce upcoming updates to current and prospective students
- Add new lessons reflecting industry changes
- Refine existing content based on student feedback
- Incorporate answers to frequently asked questions
These periodic refreshes signal to customers that they're investing in living, evolving content rather than static, potentially outdated information.
5. Establish Communication Channels with Students
Whop offers numerous apps to facilitate interaction with your course community:
- Chat App: Provide real-time assistance
- Forums App: Create discussion spaces for peer learning
- Announcements App: Share important updates
- 1-1 Coaching Calls App: Offer premium personalized support
- Events App: Host live sessions or Q&As
- Discord App: Build an engaged community
- Webinars App: Deliver supplementary live content
Even if you're focused on creating passive income, implementing basic communication channels like forums can significantly enhance student satisfaction while requiring minimal ongoing time investment.
6. Expand Your Product Ecosystem Over Time
As your customer base grows, strategically introduce additional products and services:
- Create advanced or specialized follow-up courses
- Develop downloadable resources and templates
- Offer premium community access
- Provide one-on-one coaching opportunities
- Host exclusive live events
This expanding ecosystem increases customer lifetime value and builds a loyal following eager for your next offering. Not sure what to create next? Simply ask your existing students what they'd find most valuable.
Marketing Your Whop Course Effectively
Creating an exceptional course is only half the battle—you also need to get it in front of potential students. Whop offers several built-in marketing features to help you promote your educational products effectively.
Leverage Whop's Marketing Tools:
Whop Discover Page
Add your course to Whop's searchable directory to increase visibility among platform users actively seeking educational content:
- Potential students can search by topic, price range, and other filters
- Courses receive additional exposure beyond your existing audience
- No upfront cost—Whop only charges an increased fee when someone purchases through Discover
Whop Affiliates Program
Implement an affiliate marketing system to incentivize others to promote your course:
- Provide unique affiliate links to partners and enthusiastic students
- Set commission rates that make promotion worthwhile
- Enable passive promotion through existing customers
- Expand your reach into new audiences through affiliate networks
Additional Marketing Strategies:
- Share your Whop link across your social media profiles
- Create teaser content that showcases course value
- Develop an email marketing campaign for your existing audience
- Consider targeted digital advertising on platforms relevant to your niche
- Collaborate with influencers in your industry
- Offer limited-time promotional pricing for launches
With the right combination of Whop's built-in tools and external marketing efforts, you can create a steady stream of new students for your courses.
Conclusion
The e-learning revolution is well underway, and Whop offers an exceptional opportunity to claim your place in this rapidly expanding market. With its user-friendly interface, powerful course-building tools, and flexible monetization options, the platform provides everything you need to transform your knowledge into a profitable digital product.